TOUR TIPS

Branch Visit and Warehouse Tour Tips From NBWA

1. PREPARE FOR THE VISIT

  • Hang a personalized welcome banner for your guest.
  • Do a little spring cleaning to make sure your warehouse is in top form.
  • Notify employees in advance so they can be prepared to talk about what they do.
  • Consider planning a beer tasting to show a wide variety of brands.
  • Do your homework: visit your guest’s website.

2. INTRODUCE YOUR
GUEST TO EMPLOYEES

  • Employees are constituents, too.
  • Employees can talk about their quality jobs and benefits.
  • Be sure to highlight those employees who have been with your company for 10, 15, 20 years and more!

3. DISCUSS YOUR BUSINESS

  • Commercial Value – Describe how you help a variety of beer labels get to market and how you help craft brewers grow.
  • Economic Value – Talk about the great jobs you provide and the tax revenue you help generate.
  • Regulatory Value – Talk about your role in state-based alcohol regulation and how you sell products responsibly and only to licensed retailers. Share how the traceability and accountability of the three-tier system helps ensure product safety and helps distributors quickly pull products during a recall.

4. TALK ABOUT FUTURE VISITS

  • Tell members of Congress when you’ll be in Washington, D.C. Share the dates of NBWA’s Legislative Conference.

5. SHARE DETAILS AND PHOTOS FROM THE VISIT

  • Following a warehouse tour, use NBWA’s online feedback form to relay important information and upload high-resolution photos. 

6. FOLLOW UP WITH YOUR GUEST

  • Send a personal thank-you note.
  • Thank your guest on social media and tag them in your post.
  • Connect with the guest’s staff regarding outstanding issues or promises.